91����Ƶ

Road trauma impacts the lives of too many 91����Ƶns every year. In this section you'll find our current and past campaigns which contribute to the reduction of illegal behaviours on our roads; improve community attitudes and behaviours towards sharing the roads with all road users; and aim to change unsafe road behaviours to make zero deaths and serious injuries possible. 

Campaign Highlights

Caught in a flash 2026

The second burst of Caught in a flash builds on the initial campaign, continuing to raise awareness of safety cameras and the offences they can detect, with a focus on seatbelt and mobile phone offences.

Speeding shatters your excuses

This campaign challenges the common excuses of speeding, relaying the message that nothing ever makes it okay to speed.

You See, We See

This campaign shows the consequences of illegal road behaviour — from mobile phone use and not wearing seatbelts to drink or drug driving and speeding — while highlighting how police enforcement saves lives.

Headstone Phone 2026

This campaign highlights the potentially devastating consequences of mobile phone distraction while driving, asking drivers ‘is your next text message really worth your last breath?’

2025-2026 campaigns

• Caught in a flash 2026
• Headstone Phone 2026
• Not worth the (beep) risk
• Speeding shatters your excuses
• No one plans a crash - young singles and motorcyclists
• Caught in a flash
• Be a Wheelmate 2025

2024-2025 campaigns

• Not worth the (beep) risk
• Be a Wheelmate
• Let's roll together, safely - WA Bike Month
• Speeding shatters your excuses
• Headstone Phone
• Don't drift off

2023-2024 campaigns

• No one plans a crash - mature families
• Seatbelts save lives
• Lights, sirens, action!
• Anyone can save a life
• Nah, not worth it
• No one plans a crash
• You see, We see
• The Life Toll
• Let's roll together
• Welcome to Country Roads
• Regional seatbelt radio campaign for Aboriginal people in 91����Ƶ

2021-2022 campaigns

Main campaigns:

• Driving change/Make every journey safe
• Kindness Travels
• Make every eRide safe
• Always wear your safety gear: Belt up
• Know the distance of distraction
• Science of sleep/Yawning signs
• Aboriginal road safety
• Bike month - October 2021
• Shadows of Summer

Other 2021/2022 campaigns:

• We're watching:
• eRideable legislation:
• Impaired driving legislation:
• 50 years of seatbelts:
• Caravan towing:

Aboriginal Road Safety Campaigns 2006-2024

In an effort to provide road safety messaging in a culturally sensitive and acceptable format, we engage Goolarri Media Enterprises, which is located in Broome, to write, produce and schedule versions of the Commission’s main campaigns that are appropriate to the Aboriginal people in the north-west of WA. 

Advisory: Some of these links may contain vision of persons since deceased.

2023-2024

Past campaigns